+Reflection

Reflection

In one semester for me,The first time I don't like this course because I think that it very hard for me.And then I have an idea that changed from before because all time in my class make me have alot of knowlegd for this course. My reason that why I like to study in this course because Aj,Gob can to teach me and make me get to know about Blogger and business.And she can to teach easy to understand.The last time I was happy to become part of the course.I'm glad to choose this class make me understand more about each business.
However,In this course I have the knowledge, happiness, fun.Finally I want to say that I can to create a blog,I can do it.Thank you very much for everybody in this coure.

Thank you so much
Miss Rawiwan Potikun

+References

"References"

http://www.fuji.co.th/about_us/history_c.php
http://www.bloggang.com/viewblog.php?id=bamday&date=20-12-2008&group=2&gblog=13 http://www.thaifranchisecenter.com/info/show.php?etID=328
http://www.arip.co.th/businessnews.php?id=403631
http://www.fuji.co.th/2009/TH/fujimenu/index.php
http://www.fuji.co.th/2009/TH/promotion/index.php

"Thank you for all references"

Promotion Strategies

Promotion Strategies

Fuji Restaurant have some of promotions which concern more on pull strategy that make customers interest in thier products suc as member card which will be 15% of all sets and moreover they have a great partner like Tesco which will give "cash reward coupon" to customers by using Tesco Visa credit card.
More over, they have some really interesting ads which attract most customers to concern about cutomers' health and absolutely, delicious too.

Fuji 'Family' Campaign from Mini me on Vimeo.

source:http://www.fuji.co.th/2009/TH/promotion/index.php

Product Line & Logo

+ Product Line

Fuji Restaurant is the Japanese Cuisine which product Japanese foods which healthy and tastety to Thai customers and ,actually, have 2 styles of food sets which are:

- Restaurant Menu This type allow the customers to eat the foods at the restaurant and the menu include Sashimi, meal and menu as well.

- Taking away set
This type is the easy-take away set for customers who in a hurry or like to eat at their places which and somehow, cheaper than restaurant menus and many sets of this type look like "Japanese bento" which is a set of meal in the box.

soure:http://www.fuji.co.th/2009/TH/fujimenu/index.php

+"Logo"

Logo of Fuji restaurant is Fuji yama that Fuji yama is the symbol of Japan.

+Target market

"Target Group"

Target Group of Fuji Restaurant

-Education High School or Higher

-Age Range 17-35

-Young Career

Source: http://www.thaifranchisecenter.com/info/show.php?etID=328
: http://www.arip.co.th/businessnews.php?id=403631

+Positioning and Key successful factors

"Positioning"





"Key successful factors"


Fuji Japanese food.

Fuji does not only Japanese restaurant because Fuji that need to develop their own food. To maintain the highest quality Japanese food as much as possible like other Japanese restaurants to follow each other.

But,Fuji realized that "he is a Japanese restaurant that sells Thai people" what the heart of the Fuji is a Japanese restaurant that can satisfy up to the Thai people.

Fuji is a heart when things like that,so Fuji was set to head to the needs of Thai consumers truly

+Branding

"Branding"

when we hear the word "Fuji restaurant",we do not think that Fuji is only food but Fuji are
-Impressive service
-Enjoyable Atmosphere
-High Quality Ingredients
-Professional Japanese Chef-Unique Taste
-Strong Business Alliance

This are reason that "Why Fuji restaurant there are a lot of customers"If you want to taste you must to go to Fuji restaurant That make you very happy.

Source:http://www.bloggang.com/viewblog.php?id=bamday&date=20-12-2008&group=2&gblog=13