+Target market

"Target Group"

Target Group of Fuji Restaurant

-Education High School or Higher

-Age Range 17-35

-Young Career

Source: http://www.thaifranchisecenter.com/info/show.php?etID=328
: http://www.arip.co.th/businessnews.php?id=403631

+Positioning and Key successful factors

"Positioning"





"Key successful factors"


Fuji Japanese food.

Fuji does not only Japanese restaurant because Fuji that need to develop their own food. To maintain the highest quality Japanese food as much as possible like other Japanese restaurants to follow each other.

But,Fuji realized that "he is a Japanese restaurant that sells Thai people" what the heart of the Fuji is a Japanese restaurant that can satisfy up to the Thai people.

Fuji is a heart when things like that,so Fuji was set to head to the needs of Thai consumers truly

+Branding

"Branding"

when we hear the word "Fuji restaurant",we do not think that Fuji is only food but Fuji are
-Impressive service
-Enjoyable Atmosphere
-High Quality Ingredients
-Professional Japanese Chef-Unique Taste
-Strong Business Alliance

This are reason that "Why Fuji restaurant there are a lot of customers"If you want to taste you must to go to Fuji restaurant That make you very happy.

Source:http://www.bloggang.com/viewblog.php?id=bamday&date=20-12-2008&group=2&gblog=13

+Letter of invitations for professional comments

Dear, all brand of my partners

I'm General Manager of Fuji restaurant in Thailand. I'm very glad that we are Japanese restaurant that sell for Thai people and we know that "What is the heart of the Fuji?". That is a Japanese restaurant that can a satisfaction food to the Thai people.
I am not working alone on this road. In fact, I have always had with me a team of dedicated professionals who have always been there for me.
I think that it very well if my partner are develop Fuji restaurant that will make there are a lot of custumers.Thanke you for all brand of my partner and my custumer that like to eat Japanese food.

You can post your comments, Thank you very much

sincerely,

Miss. Rawiwan Potikun

General Manager of Fuji Restaurant

+Company Background

Company Background

About 20 years ago, the "Fuji" was beginning that the most Thai people didn't know Japanese food. And believe that Japanese food is expensive, difficult but "Fuji" fearless images that Return the channel to allow Thais to meet food Japan, the rise of a new look. The "Fujitsu" the concept Service quality of Japanese food at reasonable prices.

Fuji Restaurant is Japanese food by Tanaka, the Japanese have traveled into Thailand Resources in collaboration with Japanese restaurant in the first shop named "Thai Tsu Chi Kit, a restaurant open to serve Japanese customers themselves mainly The great success.

The first shop of "Fuji" opened at Central Plaza Ladprao that live in Bangkok, the shopping center. This is a very good for Customers. The "Fuji" is believed to continue expanding. But the approach is gradual. Conservative management."Fuji" is Quality food And service standards that have placed. And customers' protection is the Long time.


Source:http://www.fuji.co.th/about_us/history_c.php

+Rationale

Why this brand?

"Why I choose this brand?"My reason that I choose this brand because I like to eat Japanese food very much.At the present,everybody want to get a new food and delicious.So,I think that Fuji restaurant may be the ways for everybody who love health.Finally,I hope that everybody like to eat Japanese food look like me too.
"The modern Japanese restaurant"

+Journal_6**

Sixth week

For this week,there are activities in my class.Our group present about the first day of my work that I'm a new secretary of personal manager.The first day of my work,I 'm very happy because everybody in my company are very good for me.

I think that everybody may be very happy like me too because I see other group can present are very god and interesting for me.I will remember this week that I like it so much.I like Cham's group because in this group have interesting for presentation that I like so much.