+Reflection

Reflection

In one semester for me,The first time I don't like this course because I think that it very hard for me.And then I have an idea that changed from before because all time in my class make me have alot of knowlegd for this course. My reason that why I like to study in this course because Aj,Gob can to teach me and make me get to know about Blogger and business.And she can to teach easy to understand.The last time I was happy to become part of the course.I'm glad to choose this class make me understand more about each business.
However,In this course I have the knowledge, happiness, fun.Finally I want to say that I can to create a blog,I can do it.Thank you very much for everybody in this coure.

Thank you so much
Miss Rawiwan Potikun

+References

"References"

http://www.fuji.co.th/about_us/history_c.php
http://www.bloggang.com/viewblog.php?id=bamday&date=20-12-2008&group=2&gblog=13 http://www.thaifranchisecenter.com/info/show.php?etID=328
http://www.arip.co.th/businessnews.php?id=403631
http://www.fuji.co.th/2009/TH/fujimenu/index.php
http://www.fuji.co.th/2009/TH/promotion/index.php

"Thank you for all references"

Promotion Strategies

Promotion Strategies

Fuji Restaurant have some of promotions which concern more on pull strategy that make customers interest in thier products suc as member card which will be 15% of all sets and moreover they have a great partner like Tesco which will give "cash reward coupon" to customers by using Tesco Visa credit card.
More over, they have some really interesting ads which attract most customers to concern about cutomers' health and absolutely, delicious too.

Fuji 'Family' Campaign from Mini me on Vimeo.

source:http://www.fuji.co.th/2009/TH/promotion/index.php

Product Line & Logo

+ Product Line

Fuji Restaurant is the Japanese Cuisine which product Japanese foods which healthy and tastety to Thai customers and ,actually, have 2 styles of food sets which are:

- Restaurant Menu This type allow the customers to eat the foods at the restaurant and the menu include Sashimi, meal and menu as well.

- Taking away set
This type is the easy-take away set for customers who in a hurry or like to eat at their places which and somehow, cheaper than restaurant menus and many sets of this type look like "Japanese bento" which is a set of meal in the box.

soure:http://www.fuji.co.th/2009/TH/fujimenu/index.php

+"Logo"

Logo of Fuji restaurant is Fuji yama that Fuji yama is the symbol of Japan.

+Target market

"Target Group"

Target Group of Fuji Restaurant

-Education High School or Higher

-Age Range 17-35

-Young Career

Source: http://www.thaifranchisecenter.com/info/show.php?etID=328
: http://www.arip.co.th/businessnews.php?id=403631

+Positioning and Key successful factors

"Positioning"





"Key successful factors"


Fuji Japanese food.

Fuji does not only Japanese restaurant because Fuji that need to develop their own food. To maintain the highest quality Japanese food as much as possible like other Japanese restaurants to follow each other.

But,Fuji realized that "he is a Japanese restaurant that sells Thai people" what the heart of the Fuji is a Japanese restaurant that can satisfy up to the Thai people.

Fuji is a heart when things like that,so Fuji was set to head to the needs of Thai consumers truly

+Branding

"Branding"

when we hear the word "Fuji restaurant",we do not think that Fuji is only food but Fuji are
-Impressive service
-Enjoyable Atmosphere
-High Quality Ingredients
-Professional Japanese Chef-Unique Taste
-Strong Business Alliance

This are reason that "Why Fuji restaurant there are a lot of customers"If you want to taste you must to go to Fuji restaurant That make you very happy.

Source:http://www.bloggang.com/viewblog.php?id=bamday&date=20-12-2008&group=2&gblog=13

+Letter of invitations for professional comments

Dear, all brand of my partners

I'm General Manager of Fuji restaurant in Thailand. I'm very glad that we are Japanese restaurant that sell for Thai people and we know that "What is the heart of the Fuji?". That is a Japanese restaurant that can a satisfaction food to the Thai people.
I am not working alone on this road. In fact, I have always had with me a team of dedicated professionals who have always been there for me.
I think that it very well if my partner are develop Fuji restaurant that will make there are a lot of custumers.Thanke you for all brand of my partner and my custumer that like to eat Japanese food.

You can post your comments, Thank you very much

sincerely,

Miss. Rawiwan Potikun

General Manager of Fuji Restaurant

+Company Background

Company Background

About 20 years ago, the "Fuji" was beginning that the most Thai people didn't know Japanese food. And believe that Japanese food is expensive, difficult but "Fuji" fearless images that Return the channel to allow Thais to meet food Japan, the rise of a new look. The "Fujitsu" the concept Service quality of Japanese food at reasonable prices.

Fuji Restaurant is Japanese food by Tanaka, the Japanese have traveled into Thailand Resources in collaboration with Japanese restaurant in the first shop named "Thai Tsu Chi Kit, a restaurant open to serve Japanese customers themselves mainly The great success.

The first shop of "Fuji" opened at Central Plaza Ladprao that live in Bangkok, the shopping center. This is a very good for Customers. The "Fuji" is believed to continue expanding. But the approach is gradual. Conservative management."Fuji" is Quality food And service standards that have placed. And customers' protection is the Long time.


Source:http://www.fuji.co.th/about_us/history_c.php

+Rationale

Why this brand?

"Why I choose this brand?"My reason that I choose this brand because I like to eat Japanese food very much.At the present,everybody want to get a new food and delicious.So,I think that Fuji restaurant may be the ways for everybody who love health.Finally,I hope that everybody like to eat Japanese food look like me too.
"The modern Japanese restaurant"

+Journal_6**

Sixth week

For this week,there are activities in my class.Our group present about the first day of my work that I'm a new secretary of personal manager.The first day of my work,I 'm very happy because everybody in my company are very good for me.

I think that everybody may be very happy like me too because I see other group can present are very god and interesting for me.I will remember this week that I like it so much.I like Cham's group because in this group have interesting for presentation that I like so much.

+Journal_5

Fifth week

In this week for me,I have to learn about Business Grammar" What you think and What you say". After that,teacher teach me about business that there are the product , price, placement and promotin.Everything that teacher are teaching for this week,It's Examination of midterm.And this week, teacher tell me that have project in the next class.There are 10 people in my group for the next presentation.We are talking together that how to presentation for this project. Finally,I think that if we have many often activities.It can make all students in this class have knowledge and very happy for this course.

+Journal_4

Fourth week


In this week for me,I had to learn about The Principles of Design that there are a lot of the principles of design such as Balance,Rhythm,Proportion ,Dominance ,Unity,Position,Focus,Color,Contrast and Size.This week make me had very fun because teacher given to see the picture of my friends in this class.It's very happy ha ha..
Teacher open student's blog and comment that make me had to know "what I should to do in my blog"

+Journal_3

Third week

In this week for me,I had very fun that in this week in my group presentation about "The interview for the job".From this presentation make me to know about how to interview for the job.I saw presentation from other group,It's very interesting too.This activity had very fun and make me don't worry.I think that if studying had many activities, it can make easy to understand I believe ..
I felt that "The interview"was very happy more than serious.

+Reflection "Victoria's Secret"

What did I learn from the "VictoriasSecret.com"?

You know? When I visit this website "www.victoriassecret.com" I think that It were underwear,shoe,swim and... which more quality.It looks great and very sexy when everyone wear it,that make me feel this is the reason" why all people to choose it"?
The meaning of Victoria's Secret is an American retailer of women's wear,which beauty products.This is modern brand that women like to buy it.
This website can create the right product and has well organize for women.It's nice blog because this blog is beauty color that suitable for women and teenager.Victoria's secret to present their product on the website that advertising make every women who interest their product.Customer can buy this product buy to pass on website that make comfortable and easy to customer.
"What do you think in this now?" I know that You want it.

+Journal_2

Second week

In this week for me,I started happy in this class because i can understand that "What is blog?".
I can create my blog by myself which my blog is Fuji Restaurant.The reason that i choose this brand because I like Japanese food every much"I like sushi" ha ha... Now,I feel that this blog is very easy for me because I can do this blog and very fun when i do it.Thanks to teachers and my friends who make me feel confident.I want to talk with everyone that I can do this blog. "If I can dream it,I can do it" I believe....

+Journal_1

First week

For me, I feel that I don't like this course because I think that it is very hard for me. I never know "what is blog?" and i never know that I can do this, so it make me fear.
But the reason that I choose this course because I want to know about using English language in business. And my minor is tourism, i want to know how different that business and tourism will be? and are these two things using the same form of English to do business? From now on, I still find what I will do for the blog. However my stress become less after I know how Aj.Gob teach, it make things different from the first time that I think.